My question: I’m told that my blogsite on (mostly) U.S. history should have an incentive for people to sign up and therefore learn more about my self-published book on the U.S. and the Holocaust. In your opinion, what’s a good freebie for a history blog?

Catherine’s answer: This wouldn’t be my area of expertise, Heather, but I think the simple answer is a preview of your book. Try to make it something that stands alone–like a chapter about a single topic–so they don’t HAVE to buy your book to appreciate it. Just a simple PDF will do. Make sure to put links in the end of it so if they want to buy your book, they can!